The Nivea and Eucerin skin care brands have helped boost Beiersdorf sales as the company’s Consumer Business segment showed growth in a difficult market environment.
Despite slower demand, an increase in prices and the amount of male customers has helped bolster sales for the Nivea brand, which has helped boost Beiersdorf’s overall 2015 revenue figures.
The Germany-based Nivea brand owner says that sales in its consumer business segment were steady during 2013, with preliminary results showing that nominal sales were up 1.1%.
A continuing focus on skin care brand Nivea, as well as giving unprofitable lines the chop, has given German consumer goods company Beiersdorf a positive outlook in 2012, following the announcement of its 2011 results.
Speaking at the 2011 Annual General Meeting in Hamburg yesterday, Beiersdorf CEO Thomas Quaas says that personal care sales are likely to remain level with last year, while profits will be hit by restructuring costs.
Beiersdorf’s cosmetics business has held up strongly against the challenging economic tide but its adhesives unit Tesa struggled to retain positive growth figures, according to preliminary financial data for 2008.
